Nofollow Links vs Follow Links - All You Need to Know
Nofollow Links vs Follow Links—All You Need to Know: In Search Engine Optimization (SEO), understanding the difference between follow and nofollow links is crucial. These two links significantly impact a website’s visibility and ranking on search engine results pages.
Nofollow Links vs Follow Links
What are Follow Links?
Definition
Follow links, also known as “do follow” links, are the standard type of hyperlink on the web. They do not have any special attributes attached to them.Importance in SEO
Follow links play a vital role in SEO as they can boost the search ranking of the page they link to. They pass link equity, also known as “link juice,” from one page to another, helping improve the linked page’s position in search engine results.What are Nofollow Links?
Definition
Nofollow links are hyperlinks with a rel=“nofollow” tag. These links do not influence the search engine rankings of the destination URL because Google does not transfer PageRank or anchor text across them.Importance in SEO
While nofollow links might not improve your SEO, they are still important for several reasons. They can drive referral traffic to your site from popular websites and contribute to a natural and diverse backlink profile.The Difference Between Follow and Nofollow Links
1) Impact on SEO
The main difference between follow and nofollow links lies in how they influence the search rankings of the linked page. While follow links can boost the search ranking of the page they link to, nofollow links generally do not.2) How to Identify Them
To the average web user, follow and nofollow links look identical. The difference is only apparent when you dig into the HTML code.3) When to Use Follow Links
Follow links should be used when you want to pass link equity to the linked page and vouch for its content.4) When to Use Nofollow Links
Nofollow links should be used when you want to link to a page but do not want to pass link equity, such as paid links, comments, or certain user-generated content.5) The Evolution of Nofollow Links
Google introduced the nofollow tag in 2005 to combat comment spam. Its usage has evolved over time, and it’s now part of a trio of link attributes that include “sponsored” and “UGC” tags.FAQs (Frequently Asked Questions)
What is the main difference between follow and nofollow links?
The main difference lies in how they influence the search rankings of the linked page. Follow links can boost the search ranking of the page they link to, while nofollow links generally do not.
Can nofollow links help with SEO?
While nofollow links might not directly improve your SEO, they can drive referral traffic to your site from popular websites and contribute to a natural and diverse backlink profile.
How can I identify follow and nofollow links?
The difference between follow and nofollow links is only apparent when you dig into the HTML code.
When should I use follow links?
Follow links should be used when you want to pass link equity to the linked page and vouch for its content.
When should I use nofollow links?
Nofollow links should be used when you want to link to a page but do not want to pass link equity, such as in the case of paid links, comments, or certain user-generated content
